Dope Ass Exhibition: FASHION V. SPORT

The Fashion V. Sport exhibitions opens it's doors to the public tomorrow, for what might not at a first glance might seem like a boring exhibition trying to cash in on the state of fashion today.

However unlike sport and fashion seem to one another. One cannot deny the influence on one towards the other. I mean what would Serena Williams be without her weave? And what would preppy be without tennish shorts? just plain old boring.

This exhibition aims to "explore the creative connection between fashion and sport".

Recent developments have seen an increasing number of collaborations and hybrids, from fashion designers producing collections with sportswear brands to sports personalities heading fashion campaigns or even designing their own collections. Fashion V Sport will reveal the complexities and tensions between the two industries.Sportswear has become an essential part of the modern wardrobe. Trainers and tracksuits are often more readily worn than suits, and high performance textiles developed for competition are being integrated into high-end fashion. Fashion V Sport examines the way that sports styles are adapted to make fashion statements, both on the street and through high fashion, and how sports and fashion products are consumed, customised and worn.

Interesting indeed. Fashion V. Sport opens at the V&A tomorrow

Victoria & Albert Museum

Cromwell Road

London SW7 2RL
+44 (0)20 7942 2000
South Kensington