Farfetch.com is a new online "boutique" that gathers Europe's most respected independent boutiques that carry interesting up and coming designer names and labels to the finest luxury established designers have to offer.
Farfetched has united 20 boutiques from 10 cities around the continent, like Maria Luisa and Olga in Paris, B store and beyond the valley in London, V-store, ParisTexas in Copenhagen and many,many more.
Farfetched.com's collection is split into three departments; Luxe – for high-end designers, Lab – for experimental or new designers and Cult – for diffusion lines, premium denim brands and unique labels with an inventive take on fashion.
The online boutique also offers an editiorial section where some of the industries heavy hitters provide shoppers with need-to-know style inspiration through a variety of weekly features, trend prediction written by respected journalists, buyers from partner boutiques giving dedicated fashionistas their favourites of the season.
At last somebody has brought boutique into the world of internet shopping. Farfetched indeed.
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