Dope Ass Magazine: THE FACE

The Face magazine was first published in May 1980 by Nick Logan, out of his publishing house, Wagadon. The sole initial purpose of the Face was to cash on the new breed of magazine that portrayed street culture and fashion, that had been started by I-D magazine.

The face had a very unique art direction that mirrored I-D magazine yet still managed to not feel like a copy of the original.

Sadly this inspirational magazine was taken out of circulation by EMAP who later bough Wagadon from Logan

The Face, often referred to as the "80s fashion bible", was influential in championing a number of fashion music and style trends, whilst keeping a finger on the pulse of youth culture for over two decades; its best selling period was in the mid-1990s under editor Richard Benson.

In the late 1980s, the magazine contained an article suggesting thatJason Donovan was a hypocrite and in consequence of the subsequent court case it needed the readers' donations to pay substantial libel damages. The magazine set up the Lemon Aid fund, so called as one of the points debated in the libel case was whether Jason Donovan used lemon juice on his hair to highlight it. There was even a special aid CD by The Shamen with special mixes to gain funds to keep THE FACE alive afterwards.
Notable names associated with the magazine were designer & typographer Neville Brody (Art Director, 1981-86), Julie Burchill,Tony Parsons, photographer Juergen Teller and writers including Jon Savage and Fiona Russel Powell.

The face closed down in 2004 to benefit the launch of spin-off fashion magazine POP, that proved to be a whole lot more successful than The Face.

RIP The Face