I-Advertise, Apple presents Wall E

I'm obsessed. murketing is officially the most fascinating blogg I've come across in a while.. Here Rob Walker quoetes an article on Ad Age on the subtle product placemnt of Apple in Disneys Walle E.


"Apple products only physically appear in “Wall –E” a few times –an iPod that re-projects a favourite movie, the sound of the Mac start-up tone signalling that Wall-E, the titular robotic romantic lead, has fully re-charged via solar panels, and one-button mice scurrying around a garbage dump. However, there is a less obvious but still noticeable Apple influence that runs throughout the film.

“My first thought when I watched the movie with my kids and I heard that Mac boot tone and the whole audience laughed… was that it’s so subtle, it’s almost indoctrinating.” Said Forrester Research Analyst James Mcquinvey. “That 600 year from now there’s nothing of value on the Earth, but there’s the Mac boot tone.” Abram Saur, a freelance writer who pens the annual product placement awards for brandchannel.com, said the whole film could serve as a model for the future.

“People talk about how products and brands will sponsor movies… that’s what’s going to happen. But Apple has already done that here without being directly involved. This is what we would use as a great example of how to sponsor a movie,” he said. “I would call it product homage. And that is way more valuable than a product placement. It doesn’t just reinforce a single Apple product, it reinforces Apple’s entire design approach from Mac book to IPod to Iphone.”


What makes this "experience" so annoying for me is the fact that Steve Jobs the head of Apple used to own Pixar and is still a member of it's board and Wall E is a Disney/Pixar movie.
What do you think?.

Full blogg:
Saving the world from dystopian corporation — while touting cool brand?

Posted using ShareThis